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Rock the South

Rock the South: The most entertaining way to support and stimulate a community in recovery

As its popularity has grown over the years, Rock the South has attracted more than 55 thousand fans to the town of Cullman, AL, and has brought many prosperous business opportunities and an influx of sales to the city’s local businesses and companies. 

With the festival’s original purpose being to celebrate the recovery and rebuilding of the city’s most affected areas hit by the 2011 tornados, Rock the South continues to enjoy the community’s support, as the annual event is a reminder of the city’s resilience and the many benefits it brings to the local economy.

Shane Quick, founder of Rock the South and a Cullman, AL, native, has worked hard to maintain a feeling of community and supportiveness by giving first pick to local vendors and sponsors while also donating a large portion of the proceeds to local charities and businesses. In addition to Rock the South’s promotion of local companies and small businesses, the event website also gives recommendations for locally owned bed and breakfasts, RV parks, and parking lot locations where fans can get a good night’s sleep before heading out for the second day of the concert.

Since Rock the South’s first event in 2012, the organization has donated a whopping $639,000 back into the community and with only $150,000 in start-up money from the City of Cullman each year, the festival has proven its desire to support their host community.

Gather your friends and family for the biggest party in the South and support the local community. You can find all the information you’ll need on ticket pricing, parking, lodging and camping on Rock the South’s website, rockthesouth.com. Come and join the party! 


By: Lora Bishop, Rock the South Office of Communications and Marketing, [email protected]

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